My husband and I had the immense pleasure of heading to Germany recently to visit the annual Spielwarenmesse Toy Fair (Try saying that 10 times). This place is huge, it’s German, it’s exhausting, but it’s also tremendously exciting. And there is a community of like minded toy enthusiasts who come from all walks of life – but in all honesty, no matter the creed or line of their suit, every person there was living their childhood dreams.
The best part? Innovation. It’s a catch phrase term but it’s incredibly important. And when it addresses the development of future generations it’s mind blowing. Part of the dedication is awarding new and developing toys with the Toy Award. The criteria? Play fun. Originality. Safety. Workmanship & quality. Comprehensibility of product concept. Prospects of success in the shop.
Check out the winners to the 2015 Toy Awards –